Post-Pandemic Business Development and Recovery

Healthcare Marketing Shifts Focus to Consumer Experience and ROI, Survey Shows

Dillon-Ben-Geonetric-2022

The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Road to Recovery: Latest Survey Shows Slow Return to Pre-Pandemic Marketing Efforts 

geonetric 2024 survey

// By Ben Dillon // The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

What Are the Top Digital Priorities as We Move Out of the Pandemic?

Ben Dillon Geonetric

We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More

As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

John Halamka

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

How To Get the Marketing Dollars You Need in 2021

Tanya Andreadis, UCLA Health

The American Hospital Association estimates that hospitals and health systems across the country have lost more than $200 billion as a result of the pandemic, and total losses may top more than $320 billion by the end of 2020. With COVID-19 cases still surging, how will health systems address the healthcare needs of their communities Read More

How To Plan Digital Marketing Campaigns in an Uncertain Environment

Hospital digital teams continue to ask lots of questions about resuming and revising their digital marketing campaigns as COVID-19 infection rates continue to rise. For many, it continues to be a challenge to make decisions about how to revive key service-line campaigns while simultaneously mixing in COVID-19 informational messaging. JK Lloyd, president of Eruptr, recently Read More

How Has COVID-19 Affected Digital Healthcare Marketing?

Ben Dillon Geonetric

“The COVID-19 pandemic has impacted every industry in the U.S., but not all in the same way or to the same degree,” says Ben Dillon of Geonetric. “Healthcare’s experience has been unique, with the combination of shutdowns early in the crisis coupled with costly emergency response plans for many health systems. Teams pivoted to focus Read More

Winning with Digital Marketing Campaigns During the Pandemic’s Ups and Downs

Jared Johnson

Ask the Expert, with JK Lloyd, President, Eruptr // By Jared Johnson // Hospital digital teams continue to ask lots of questions about resuming and revising their digital marketing campaigns as COVID-19 infection rates continue to rise. For many, it continues to be a challenge to make decisions about how to revive key service-line campaigns while Read More

Digital Marketing Trends in 2020 — The Impact of COVID-19

Ben Dillon Geonetric

// By Ben Dillon // The COVID-19 pandemic has impacted every industry in the U.S., but not all in the same way or to the same degree. Healthcare’s experience has been unique, with the combination of shutdowns early in the crisis coupled with costly emergency response plans for many health systems. Teams pivoted to focus Read More

COVID Has Pushed Technology, Including Chatbots, to the Forefront

“There’s no doubt that recent circumstances surrounding COVID-19 have reshaped the way hospitals and healthcare facilities connect with their patients,” says James Ramey of DeviceBits. “Shelter-in-place ordinances and stay-at-home mandates have forced many provider organizations to rely on technologies like chatbots and knowledge management tools that use artificial intelligence (AI) with machine learning (ML) to Read More

How Are Healthcare Organizations Preparing for a Post-COVID World?

Jenny Walker, director of digital engagement at CHRISTUS Health

Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean? And how can organizations prepare for a post-COVID future rife with unknowns? Jenny Read More

Chatbots Reshape the Way COVID-19 Era Healthcare Facilities and Hospitals Connect with Patients

// By James Ramey // There’s no doubt that recent circumstances surrounding COVID-19 have reshaped the way hospitals and healthcare facilities connect with their patients. Shelter-in-place ordinances and stay-at-home mandates have forced many provider organizations to rely on technologies like chatbots and knowledge management tools that use artificial intelligence (AI) with machine learning (ML) to Read More

Navigating the New Marketing Normal

// By Marlene Kurban // Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean and how can organizations prepare for a post-COVID Read More

Video Is on the Rise in the Post-COVID World

Dan-Dunlop-and-Jared-Johnson

In Part I of a special two-article series for eHST, Dan Dunlop and Jared Johnson discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. In Part II of the series, they discuss some of the new opportunities that are emerging during a time of Read More

Use Your Data To Drive Patient Acquisition and Retention

“More than ever, today’s consumers are conducting research online before making healthcare decisions,” says Andrew Rainey of Binary Fountain. “Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs.” Here’s an excerpt from Rainey’s new Read More

Preparing Your Post-Pandemic Marketing Strategy, Part II

Dan-Dunlop-and-Jared-Johnson

Leveraging New Opportunities Pushed Forward by the Coronavirus // By Dan Dunlop and Jared Johnson // In Part I of this two-article series, we discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. Here, we’ll talk about some of the new opportunities that are Read More

Restarting Elective Procedures in an Orderly and Efficient Way

Hitting the pause button on elective procedures has resulted in deep financial losses across all U.S. health systems, and they now face immense pressure to recover financially, as quickly as possible. In Ohio, nonessential elective procedures stopped on March 18 and didn’t reopen until May 1. Even now, only elective procedures that do not require Read More

How Customer Experience Equates to KPIs: Strategies That Hospitals and Healthcare Systems Can Leverage to Turn Data into Actionable Insights

// By Andrew Rainey // More than ever, today’s consumers are conducting research online before making healthcare decisions. Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs. Unfortunately, the healthcare landscape has been turned Read More

How Can Hospitals Recharge Business Development as the Recovery Begins?

Jared Johnson

Ask the Expert, with Kelly David, APR, Director of Marketing and Business Development at St. Joseph Healthcare // By Jared Johnson // The COVID-19 pandemic has changed long-term business priorities for hospitals and health systems. One key to new business development during the recovery phase will be the direct communications tools that have been used Read More