Healthcare Marketers Unlock the Power of Instagram
// By Melanie Graham //
How Advocate Health Care Powers Up on Instagram — Plus Advice from UCLA Health’s Experience with the Photo Sharing Platform
There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just two years prior.
On top of its massive growth, Instagram also has been rolling out a slew of new features what seems like almost monthly. There are Instagram Stories, polls, live video, and Superzoom (just to name a few), plus new additions to its advertising and promoted-post platform.
But what does this all mean for the healthcare marketer? How can hospitals and providers get the most out of this fast-growing platform?
At Advocate Health Care, Instagram has been a key player in its social media strategy. We talked to the Chicago-based health system about some of its successes, and what advice it has for other healthcare organizations dipping their toes into the Instagram world.