Healthcare Marketers Unlock the Power of Instagram

January 4, 2018

// By Melanie Graham //

How Advocate Health Care Powers Up on Instagram — Plus Advice from UCLA Health’s Experience with the Photo Sharing Platform

There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just two years prior.

On top of its massive growth, Instagram also has been rolling out a slew of new features what seems like almost monthly. There are Instagram Stories, polls, live video, and Superzoom (just to name a few), plus new additions to its advertising and promoted-post platform.

But what does this all mean for the healthcare marketer? How can hospitals and providers get the most out of this fast-growing platform?

At Advocate Health Care, Instagram has been a key player in its social media strategy. We talked to the Chicago-based health system about some of its successes, and what advice it has for other healthcare organizations dipping their toes into the Instagram world.


This content is only available to members.

Please log in.

Not a member yet?

Start a free 7-day trial membership to get instant access.


Log in below to access this content: