How Cone Health’s New Site Puts Patients First

Matt McKinney, assistant director of communications at Cone Health

North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage.

And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows it has strong ties to a different kind of fabric — the fabric of its community.

“Cone Health exists to connect healthcare and well-being, and our vision is to build a tradition of health and well-being that is woven into the fabric of our communities,” says Matt McKinney, assistant director of communications for Cone Health.

That strategic vision was one of the driving factors behind Cone Health’s website redesign and overhaul in 2018, a project it partnered on with Geonetric. The new site, which relaunched in the fall of 2018, recently won a platinum award for Best Internet Home Page in the eHealthcare Leadership Awards.

This wasn’t the first go-round for Cone Health and Geonetric, though — the two had partnered on a previous website overhaul in 2012.

“We wanted to be able to integrate this concept of right care, right place, right time,” McKinney says. “We needed to make sure people knew it wasn’t just a website they could use when coming in for surgery or finding the emergency department, but a site that could connect them to the care they need in the moment.”

Read the full story now: Patient Well-Being at the Center of Cone Health’s Website Relaunch

Best regards,
Matt Humphrey
President