An Insider’s View of the Digital Transformation of Healthcare
Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify.
“The world is dramatically changing,” Gupta notes. “We finally have the consumer as the protagonist. [The main character is] no longer the retailer or the seller. The evolution that has happened over the past 10 years has put consumers in command [and] given them tremendous choice, access, and discoverability through the penetration of smartphones.”
In eHST’s latest interview, Gupta discusses the evolution of marketing from a multi-industry perspective, and shares his thoughts on how digital transformation is evolving in healthcare. Read the full article to learn:
- Why it’s actually a benefit for healthcare marketers to be latecomers
- Why the pace of technology development is out of sync with organizations
- The five big areas any customer would love for healthcare to solve
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