Integrated CRM/PRM: A Strategy for Health System Marketing Success
Last year, in an article on Lehigh Valley Health Network’s integrated CRM/PRM strategy, we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future.
It’s been 18 months, and we wanted to find out how it’s going. The short answer is, it’s going well, and the C-suite is fully on board.
In this new article, learn how LVHN is achieving impressive conversion rates, reducing its cost per acquisition, and generating an ROI that more than justifies ongoing investment:
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