Two-Tiered Performance Measurement: The Gold Standard for Modern Marketing
// By Kyra Hagan //
Good marketers continually try to figure out which strategies and tactics will work best to achieve or exceed their goals. They spend days, sometimes weeks, compiling metrics and spreadsheets attempting to both understand and clearly articulate the story hiding within the data. But let’s face it—when it comes to effectively assessing and communicating marketing performance in the digital era, 100-slide PowerPoint presentations delivered to executives every six months just aren’t cutting it.