Case Study: Creating a Social Media “Command Center”
Social media has become a critical component of the digital marketing mix for most healthcare organizations. Social media command centers are making it possible for lean marketing teams to listen, respond, and engage with growing numbers of consumers on multiple platforms, and share information across the organization.
Some command centers are fishbowl-style physical spaces designed to increase visibility and raise awareness of what customers are actually saying. Others are cloud-based tools accessible from any device or location, consolidating key information and streamlining operations.
Therese Lockemy, Director of Internet Marketing and Social Engagement at Johns Hopkins Medicine, says, “Our goals were to educate the larger department around social, in addition to having one central place where we can not only monitor and listen but publish to our social channels and engage with our community.”
Sharp HealthCare is an integrated delivery network in San Diego County, with seven hospitals, two medical groups, a health plan, skilled nursing, home health, and hospice. “We’ve been active with social media for a long time, but it wasn’t as active as it could be,” says Kelly Faley, Vice President of Web Strategies. “We wanted to increase the amount of engagement as well as increase visibility of social media and what the opportunities are.”
Could a social media command center be the right move for you? Read our full article to learn more details about how it’s working out for Johns Hopkins and Sharp, some tools to consider, and some additional factors to keep in mind before implementation: Social Media Command Centers Help Johns Hopkins and Sharp Streamline Operations and Increase Visibility.
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