How Your Health System Website Can Be Your Best Digital Salesperson
Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever.
Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a highway billboard can send people to your website to learn more, making it a critical first step on your customers’ journey.
These might echo the basic lessons from the early days of the internet, but they’re still relevant today ― especially in an era of rapidly growing AI tools, robust social media platforms, and ever-expanding network bandwidth and device capabilities. When so many sales tools are available to digital marketers, it’s easy to lose sight of the power of a good website.
Many of the relevant lessons predate the first website. Historically, a great salesperson made it easy for customers to discover your services, learn about your company culture, and get help with basic troubleshooting. A great website should do all of these things and will only benefit from the power of the latest digital tools.
In a new article, Paul DeLeeuw shares insights on how a high-performance website can serve as your most effective digital salesperson, utilizing AI chatbots, text messaging, streamlined navigation, and social media integration to enhance the customer experience and drive business growth.
Read the full article here: Your Best Salesperson, Revisited: The Power of a Good Website Among Today’s Digital Marketing Tools