Kindred Healthcare’s Marketing Automation Strategy Connects with Referral Sources and ConsumersHow does a complex healthcare organization with multiple divisions operating in 47 states empower a lean clinical liaison team to engage potential referral sources? “We needed the ability to get our message out in a consistent way and in a way that would be much greater than our field operations team could do on their own,” says Lori Riggs, Senior Director of Enterprise Marketing at Kindred Healthcare, “and to do so in a way that would be targeted, providing the right message at the right time to the right person.”
One Platform to Manage Many Initiatives
To meet the challenge, Kindred partnered with marketing automation service provider Marketo.
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