Local Search: What Does It Take for a Health System to Get It Right?
Ask the Expert with Adam Dorfman
// By Jane Weber Brubaker //
Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems,” says Dorfman.
As healthcare organizations acquire new entities and consolidate, and as physicians change affiliations with greater frequency, keeping information up-to-date across the digital ecosystem is becoming increasingly challenging.
In the interview that follows, we learn how health systems are improving the accuracy of their local search results—and helping patients who are searching for a physician in real time, from any device.