M&A News: Healthgrades Acquires Influence Health
Conversation with Rob Draughon, CEO, Healthgrades
// By Jane Weber Brubaker //
On January 8, Healthgrades announced its acquisition of Influence Health at the 37th Annual J.P. Morgan Healthcare Conference in San Francisco. We spoke with Healthgrades CEO Rob Draughon to hear more about the strategy and plans for the combined portfolio of products and services.
In the healthcare CRM space, Draughon notes, Healthgrades and Influence Health have been among the dominant players. Both companies’ next-generation CRM roadmaps were driven from a shared vision. “Influence Health had a very similar culture and service model to ours,” he says.
The acquisition of Influence Health brings several new service offerings to the table, as well as a customer base that expands Healthgrades’ total number of hospital clients from 1,000 to 1,500. “[Influence Health] has relationships with top health systems in this space,” says Draughon.
Here, we’ll share Draughon’s vision for this latest acquisition, and how he believes it will benefit healthcare marketers.