A year’s worth of work often comes down to a few pages.

For healthcare marketing teams, the campaigns, websites, videos, and digital experiences that take months to plan and execute must ultimately be distilled into a single award submission. What gets recognized is not just the work itself, but also how clearly and convincingly it is presented.

Each year, the eHealthcare Leadership Awards recognize what the industry does best. Now in its 27th year, the program draws roughly 1,000 entries across more than 30 categories, representing hospitals, health systems, agencies, and healthcare organizations of all kinds. Presented by Plain-English Health Care, publishers of eHealthcare Strategy & Trends and Strategic Health Care Marketing, the awards recognize digital initiatives that drive real marketing and business impact.

The bar is high. Judges review hundreds of entries across categories ranging from digital campaigns and websites to AI, mobile experience, and data-driven marketing. What rises to the top is not always the biggest campaign or the most polished creative. It is the work that makes sense, shows its impact, and tells a story that holds together from start to finish.

To share what that looks like in practice, we’ve collected insights from both judges and past winners. Their perspectives reveal a consistent pattern. Winning entries are not accidental. They are built with intention.

Read the full article for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning: eHealthcare Leadership Awards: Anatomy of a Winning Entry

Best regards,
Matt Humphrey
President