“People Want to Interact With People”: What to Consider When Planning Your Social Media Strategy
McKenzie Davis, digital media manager, Stamp Idea Group
Like everything digital, social media is ever-changing — more platforms, changes to existing platforms, algorithms, reels, ads. The key is understanding who your audience is and what they are most likely to engage with.
“Just because the platform exists and it’s really popular does not mean we have to have a voice there. You really have to choose what is best for the brand and where we’re going to reach our audience,” says social media expert McKenzie Davis.
We sat down with Davis to talk about her approach to content and social media strategy related to Baptist Health, a large health system in Alabama.
Read on to hear her take on how social media has changed, why and where it makes sense to invest in paid advertising on social media, and which platforms to choose. Wait till the end for a heart-warming story about how Baptist Health transformed an important day in the life of one family.
Read the full article here: What Are the Most Important Factors to Consider When Planning Social Media Strategy Today?
Best regards,
Matt Humphrey
President