AI in Healthcare Marketing Virtual Summit Is Back Next Week!

June 10, 2026

Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

// By Jane Weber Brubaker //

If you haven’t signed up yet for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit, it’s not too late. We’re offering it at no charge to employees of healthcare provider organizations.

Whether you work for a small, rural hospital, a large academic medical center, or something in between, learning about AI and what the future holds is essential education for all healthcare marketers.

From Monday, June 15 through Thursday, June 18, during seven 1-hour sessions, you’ll hear from innovative healthcare marketing leaders who are moving their organizations toward an AI-enabled future.

AI presents new opportunities and risks, and marketers are uniquely suited to lead change. “Marketing, in my mind, is one of the more interdisciplinary functions that typically exists within companies,” says Gregg Johnson, CEO of Invoca. “I think there’s a really interesting opportunity for marketing to play in helping facilitate, catalyze, and help drive some of these cross-functional discussions, where collaboration is absolutely critical to getting the right outcome.”

Johnson is a panelist for the Opening Keynote on Monday, June 15 at 2:00 p.m. ET, When AI Becomes How Work Gets Done, along with marketing and analytics leaders from Renown Health and Mass General Brigham.

Opening Keynote Panelists – left to right: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

These all-star panelists will share how they build AI literacy in their organizations, make the business case for AI solutions, rebuild modern data architecture, change workflows, and define governance.

The sessions that follow break down the broader implications of AI within healthcare organizations, each focusing on a specific theme. Register for any session and you will be registered for all sessions, live or on-demand. See details below.

Tuesday, June 16

Session 1, 1:00 p.m. ET: Stop Chasing AI “Shoulds”: A Focus-First Approach for Health System Marketers

The premise of this session is that AI is less about technology and more about change management. “Everything, all at once” can be a formula for failure. Each organization’s approach to, and comfort level with AI is different. So, how do you decide what’s right for your organization?

This panel promises a practical process for developing a 90-day plan:

• What to do now
• What to do later
• What are the guardrails

Panelists left to right: Luke Farkas, vice president, innovation & AI, Unlock Health; Daniel Fell, health systems practice lead, Unlock Health; Joe McMahon, vice president, enterprise change management, Northwell Health; Anne Martino, chief marketing and communications officer, Children’s Wisconsin

Session 2, 2:30 p.m. ET: AI in the Exam Room: Managing Patient Expectations

When we talk about AI, it’s most often with an internal focus — how AI can make an organization more efficient or save money. This session looks at AI through the human lens: What do patients think about AI? The panelists will share new research on consumer perceptions of AI in healthcare. You’ll get insights into how to communicate the role of AI in:

• Diagnosis
• Decision support
• Patient experience

As AI becomes a more visible part of care delivery, transparency is key to building patient confidence and comfort.

Panelists left to right: Amanda Reimann, senior marketing manager, clinical services, University of Iowa Health Care; Morgan Lees, director, client experience, Unlock Health 

Wednesday, June 17

Session 1, 1:00 p.m. ET: Real Work, Real Results: An AI Delivery Lab

This session will give you a chance to go behind the scenes and watch leaders from Connecticut Children’s, The Ohio State University Wexner Medical Center, and Modea share AI-powered workflows in real-time.

They will walk through real-life examples:

• Implementing AEO/GEO strategies
• Executing an experience design project
• Using AI agents for user research
• Leveraging AI for rapid prototyping and stakeholder feedback

Panelists will also share new research on AI investments in healthcare, and consumer perceptions of AI.

Panelists left to right: Kelly LaBarre, senior digital marketing manager, Connecticut Children’s; Matthew Carlson, senior director, user experience design, The Ohio State University Wexner Medical Center; JC Chakravarty, vice president, strategy and design, Modea

Session 2, 2:30 p.m. ET: AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

AI hallucinations can misrepresent your services, distort clinical information, and even fabricate details about your organization, putting your brand reputation, regulatory compliance, and patient trust at stake.

What causes AI hallucinations? And how do you protect your reputation when AI makes up misinformation about your organization? In this session, you’ll learn about:

• Competitive visibility analytics
• Content optimization for AI
• Governance approaches to reduce risk

Panelists left to right: Stewart Gandolf, CEO, Healthcare Success; Brandon Schakola, senior director, digital services, Healthcare Success; Pansy Lee, head of product, inlets.ai; John Davey, vice president, marketing technology, Mount Sinai Health System

Thursday, June 18

Session 1, 1:00 p.m. ET: Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

As if measurement in healthcare marketing wasn’t challenging enough, AI adds another element of complexity. But it’s also an opportunity to gain visibility.

This session will look at how healthcare leaders rethink measurement in an AI-enabled environment. The conversation will focus on how to connect data, reporting, and governance, and align with finance in ways that prove value and inform decision making.

The panelists will share real-world examples of AI-driven attribution and measurement that is up and running in healthcare organizations today.

Panelists left to right: Matt Lee, co-founder and managing director, Strategy Collective; Lina Soliman, director, omni-channel strategy, The Ohio State University Wexner Medical Center; Kelsey Linden, vice president, commercial excellence, Shore Capital Partners

Session 2, 2:30 p.m. ET – Closing Keynote: Building A Durable AI Strategy for Health Systems

The theme of the closing keynote is the future. If AI is here to stay, how much and how quickly does that change things for healthcare marketers?

The panelists will share their vision for applying AI where it makes sense, and where it can have the greatest positive impact. The conversation will cover:

• What an AI-enabled digital experience may look like across websites, search, content, access, and patient communications.

• Where healthcare marketing and digital leaders should focus next to create measurable value from AI.
• How to prepare teams, workflows, and success metrics for a future in which AI is part of how work gets done.

Panelists left to right: Margo Schneider, assistant vice president, digital strategy & operations, UW Medicine; Ryan Younger, vice president, marketing, Virtual Health; Peter Isaacson, chief marketing officer, Invoca

Join us for all seven of these high-caliber educational sessions on June 15-18. Watch live if you can or on-demand at your convenience.

Thanks to our sponsors, we’re offering the entire virtual summit at no charge for employees of healthcare provider organizations, and at a low cost for others.

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