Marketing in a Privacy-First World: Creative Solutions to Connect with Healthcare Consumers

Erin Killion, director of client strategy for healthcare at GRADIANT

Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies.

As healthcare marketing continues to evolve, balancing consumer privacy with the need for personalization remains a challenge. With increasing regulations such as HHS’s evolving guidance on online trackers, FTC’s Health Breach Data Notification Rule, and stricter state privacy laws, healthcare marketers face more pressure than ever to stay compliant while still delivering personalized experiences.

This shift has forced marketers to reconsider their strategies. In this article, Erin Killion, director of client strategy for healthcare at GRADIANT, explores some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind. She discusses how to:

• Use aggregated data
• Lean on your creative
• Leverage internal data
• Use contextual advertising
• Put compliance first
• Rethink engagement

Read the full article here: How Healthcare Marketers Can Balance Privacy Regulations and Personalization

Best regards,
Matt Humphrey
President