North Shore-LIJ Health System Raises Brand Awareness and Drives Volume at a Low Cost Per Acquisition With Highly Measurable Digital Marketing Campaigns
What if you could reduce cost per acquisition by $200 or more compared to industry averages? “We’re running anywhere from 400 to 500 campaigns at a time across the country,” says J.K. Lloyd, President and Co-Founder of Eruptr, a Washington, D.C., digital marketing agency focused on healthcare. “We typically see campaigns that will convert for MRI and imaging to the tune of $300 to $500 per conversion.”
North Shore-LIJ uses search engine marketing to drive volume and appointments for its imaging center, specifically for mammograms, MRIs, and CT scans, with a CPA significantly less than that.
In a separate campaign, North Shore-LIJ used digital marketing to raise awareness for its Cancer Institute. More than a million YouTube viewers saw the Cancer Institute’s branding message, but North Shore paid for only a fraction of those impressions.
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