If there was ever a perfect time to recognize great marketing and communications in healthcare, this is it. Throughout 2020, healthcare marketing and communications professionals have proven their ingenuity, sensitivity, and adaptability to changes taking place at breathtaking speed. As the coronavirus pandemic began to unfold, leaders from hospitals and health systems were ahead of Read More
“Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival,” say Dan Dunlop of Jennings and healthcare branding specialist Jared Johnson. Here’s an excerpt from their new article: COVID-19 may be with us for a while, but Read More
// By Jane Weber Brubaker // If there was ever a perfect time to recognize great marketing and communications in healthcare, it’s this year — 2020. As we open the call for entries for the eHealthcare Leadership Awards, we recognize that the last 12 months can justifiably be divided into three parts: pre-coronavirus, COVID-19 surge, Read More
// By Kyle Hardner // The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital Read More
// By Jane Weber Brubaker // As healthcare consumers nationwide are still being urged to stay home, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. Ochsner Health in Louisiana reported an increase of nearly 1,000 Read More
Ask the Expert, with Kelly David, APR, Director of Marketing and Business Development at St. Joseph Healthcare // By Jared Johnson // The COVID-19 pandemic has changed long-term business priorities for hospitals and health systems. One key to new business development during the recovery phase will be the direct communications tools that have been used Read More
// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More
“Healthcare doesn’t stop, especially in a crisis,” notes David Sturtz of Geonetric. “Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy.” Here’s an excerpt from his new article for us: As you think about how to work with Google, there Read More
“We are living in a world already changed,” says Dave Wieneke, healthcare innovation director at PK. “Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation.” Here’s an excerpt from Wieneke’s Read More
As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Patients with chronic illnesses who can’t Read More
// By Dan Dunlop and Jared Johnson // Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival. It is estimated that hospitals and health systems are losing 25 to 40 percent of their revenue as a Read More
“As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients,” says Hardy Kalisher, chief client officer at Parallel Path. “Digital customer experience is more important now than Read More
// By Althea Fung // Not long after the first confirmed case of COVID-19 hit the United States, hospitals began to cancel on-site programs and events, particularly those for at-risk populations. Expectant mothers are among the group of people considered to be vulnerable to the coronavirus because their immune system is compromised while they’re pregnant. Read More
The COVID-19 pandemic has forced healthcare organizations to develop and execute crisis marketing plans. A crisis marketing plan addresses brand management with the goal of avoiding disconnects and establishes processes for rapidly redirecting messaging from service line campaigns to patient safety and health. Alan Shoebridge, director of marketing at Salinas Valley Memorial Healthcare System and Read More
// By Wendy Stark Healy // As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Read More
// By Jane Weber Brubaker // A focus on fostering a culture of connectedness before the coronavirus pandemic is helping SSM Health Medical Group navigate through these challenging times. On March 4, we spoke with Kevin Lewis, MD, president and CEO of SSM Health Medical Group in Oklahoma, a multi-specialty medical practice that is part Read More
Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To offer Read More
// By Hardy Kalisher // As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients. Digital customer experience is more important now than ever. Healthcare organizations instill Read More
// By Dave Wieneke // We are living in a world already changed. Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation. Crisis helps overcome the inertia of the status Read More
Ask the Expert with Alan Shoebridge, Director of Marketing, Salinas Valley Memorial Healthcare System // By Jared Johnson // The COVID-19 pandemic has forced healthcare organizations to develop and execute crisis marketing plans. A crisis marketing plan addresses brand management with the goal of avoiding disconnects and establishes processes for rapidly redirecting messaging from service Read More
In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to treatment for patients experiencing a Read More
// By David Sturtz // Healthcare doesn’t stop, especially in a crisis. Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy. As you think about how to work with Google, there are a few important questions to keep in mind Read More
In January, Google declared its plan to phase out support for third-party cookies in its Chrome browser by the year 2022. The announcement has led many digital marketers to panic because digital ads depend on cookies for targeting, and Chrome has significant market share. But healthcare digital marketers already have to play by stricter rules, Read More
// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential Read More
Ask the Expert, with Paul Griffiths, General Manager, Digital Health Solutions, Perficient // By Jared Johnson // On January 6, Perficient, a leading digital transformation consulting firm serving Global 2000 and other large enterprise customers, announced the acquisition of MedTouch, an award-winning, digital healthcare marketing and technology consultancy. Paul Griffiths, former chairman and CEO of Read More