How To Rank #1 for Cancer Care: Best Practices for Healthcare SEO

Marlene Kurban

“An ever-increasing number of consumers search the Internet for medical and health information, and within healthcare, as in many industries, there is fierce competition for search traffic,” observes Marlene Kurban, a business development consultant and freelance writer with more than 20 years of experience in the behavioral healthcare field.

“A targeted SEO strategy, combined with relevant, original content that maintains the interest of the intended audience, is key to boosting overall Web presence and capturing leads,” she adds.

Kurban recently explained to us how Eastern Maine Medical Center scores the coveted number-one position for cancer care in Maine on Google, using a variety of SEO best practices.

She starts by pointing out how the Eastern Maine Medical Center’s site uses anchor text to good advantage: Note, she says, the anchor text to internal pages and the outbound links:

“The information in this page section is clear and concise, and ends with a call to action, ‘Click here to find out more about our cancer research,'” she says.

For more on the secrets to top search rankings, including best practices for headings, inbound links, and keywords, read the full article now: An SEO Primer for Content Writers and How Eastern Maine Medical Center Ranks #1 for Cancer Care.

Best regards,
Matt Humphrey
President