An SEO Primer for Content Writers and How Eastern Maine Medical Center Ranks #1 for Cancer Care

April 7, 2016

// By Marlene Kurban //

Marlene KurbanAn ever-increasing number of consumers search the Internet for medical and health information, and within healthcare, as in many industries, there is fierce competition for search traffic. A targeted SEO strategy, combined with relevant, original content that maintains the interest of the intended audience, is key to boosting overall Web presence and capturing leads.

Both SEO and content strategy are essential for digital marketing success. Content produced in-house or outsourced must not only be compelling enough to engage the consumer, but also be discoverable by search engines. The higher your organic ranking, the better. And while Google’s algorithm for page rankings changes constantly, what hasn’t changed is the need to focus on what’s best for the visitors of your site.

Web writing is the opposite of essay writing; writers should present the conclusion first and then the supporting points. Show more than tell. Illustrate content through testimonials, graphics, and videos as appropriate. Visitors scan content, and if they don’t quickly find what they’re looking for or get bogged down in too much text, they’re apt to leave the site within a few seconds.


This content is only available to members.

Please log in.

Not a member yet?

Start a free 7-day trial membership to get instant access.


Log in below to access this content: