SEO and Digitization Trends for Hospitals and Health Systems
Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities
// By Jared Johnson //
In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Erika Smith, marketing director at Stanford Children’s Health/Lucile Packard Children’s Hospital Stanford; and Andre Perreault, brand media/group head – search at the Richards Group, who works closely with MD Anderson Cancer Center. We followed up with the panelists to dive deeper into some of the topics covered during the webinar.
eHST: The webinar focused on the importance of SEO and content marketing as critical skills in the healthcare industry. What is your top recommendation for hospitals and health systems regarding SEO and content marketing in 2019?