Hospital Websites

AI

Platinum Playbook: An Inside Look at Award-Winning Hospital Websites

February 8, 2026
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Hospital Websites Day 5 Closing Keynote 

Friday | March 13, 2026 | 2:30 p.m. Eastern

Panelists:

  • Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
  • Laura Housholder, Digital Marketing Manager, Children’s Nebraska

Moderator:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

The panelists will share:

  • What set their Platinum Award–winning websites apart from competitors
  • The design, UX, and content decisions that made the biggest impact
  • How AI is influencing search, content strategy, and user journeys today
  • Lessons learned — including what they would do differently if starting now
  • How their websites continue to evolve in a fast-changing digital environment

day-5-session-2speakers

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Creating Flexible Hospital Websites That Grow with Your Organization

February 8, 2026
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Hospital Websites Day 4 Session 1 

Thursday | March 12, 2026 | 1:00 p.m. Eastern

Panelists:

  • Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
  • David Sturtz, Senior Vice President of Product, Geonetric
  • Jon Catanese, Manager Digital Communications, MetroHealth
  • Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
  • How to create a scalable digital foundation that supports ongoing growth and improvement
  • Where platforms and implementation partners each play a critical role in achieving long-term value
  • How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Day 4 Session 1 Speakers

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The Next Generation of Hospital Websites

February 7, 2026

Hospital Websites Day 1 Session 1 Keynote

Monday | March 9, 2026 | 2:00 p.m. Eastern

Panelists:

  • Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
  • Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
  • Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How generative AI and AI Overviews are rewriting the rules of search visibility
  • The future of content design: modular, structured, and personalized
  • What today’s visitors expect from your site, and how to deliver it
  • The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
  • Why architecture, governance, and technology decisions matter more than ever
  • How to future-proof your site

The Next Generation of Hospital Websites Speakers

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