Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare
AI in Healthcare Marketing June 2026 Day 4 Session 1
Presented June 18, 2026 at 1 p.m. Eastern
Panelists:
- Matt Lee, Co-Founder and Managing Director, Strategy Collective
- Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
- Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
What you’ll learn:
- How to move beyond surface-level dashboards toward more meaningful measurement
- Where traditional attribution breaks down in healthcare
- Real-world examples of AI-driven attribution and measurement running in healthcare organizations today
- How AI can help teams connect data, identify patterns, and improve reporting
- What marketing leaders need to explain performance to finance and executive teams How to think about owned measurement models, governance, and accountability
- How to build a more practical path to proving marketing’s impact on growth and patient engagement
