// By David Sturtz // Healthcare doesn’t stop, especially in a crisis. Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy. As you think about how to work with Google, there are a few important questions to keep in mind Read More
How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account for about 25 percent of a Read More
// By Marcia Simon, APR // How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account Read More
Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain climbing, there is no final destination in healthcare marketing, and that’s what makes it interesting, at least for those who aren’t content Read More
// By Jane Weber Brubaker // How VITAS Healthcare’s content strategy is evolving to better serve site visitors and meet business objectives. Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain Read More