How Can Hospitals Recharge Business Development as the Recovery Begins?

Ask the Expert, with Kelly David, APR, Director of Marketing and Business Development at St. Joseph Healthcare

// By Jared Johnson //

The COVID-19 pandemic has changed long-term business priorities for hospitals and health systems. One key to new business development during the recovery phase will be the direct communications tools that have been used during the crisis period.

Developing your own content and speaking directly to your audiences using owned digital platforms has never been more important, according to Kelly David, director of marketing and business development at St. Joseph Healthcare in Maine. Kelly recently spoke with us about how bringing your audiences along with you as you transition from your current mode of communication to a “new normal” is important.