eHealthcare Leadership Awards: Call for 2020 Entries Now Open
If there was ever a perfect time to recognize great marketing and communications in healthcare, this is it. Throughout 2020, healthcare marketing and communications professionals have proven their ingenuity, sensitivity, and adaptability to changes taking place at breathtaking speed.
As the coronavirus pandemic began to unfold, leaders from hospitals and health systems were ahead of the pack, clearly seeing the implications of the coming tsunami. They quickly pivoted from a focus on patient acquisition and normal hospital operations to the new normal — activating Hospital Incident Command Systems (HICS) overnight, shutting down elective procedures, and revamping all stakeholder communications to provide accurate and up-to-date information on when, how, and where to seek care.
Now, as the country begins to reopen, the new challenge for the industry is to persuade consumers that it is safe to come back. The need for effective marketing is more essential than ever.
Each year, the work we see keeps getting better, and we are excited to see the next round of entries into the Awards. What did you achieve for your organizations or your clients before the pandemic? During the pandemic? How is marketing helping in the recovery?
This year you can enter in 20 different categories including a special new category for Best COVID-19 Communications. Entries in this category may also be appropriate for categories like Best Home Page, Best Content, Best Social Media, Best Internal Communications, or others.
In shining a spotlight on your work, our goal is to keep raising the bar and helping the industry move forward.
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