It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get more work done in less Read More
It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. // By Elaine Christie // You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get Read More
Healthcare marketers have been scrambling to find ways to reclaim the data analytics they’ve grown accustomed to while also staying in compliance with HIPAA and its latest dictates, published in a bulletin from HHS last December. On the other side of the fence, the AdTech world has been working just as feverishly to retain its Read More
Advertisers are highly motivated to find ways to take full advantage of digital marketing — without triggering a privacy breach. The AdTech ecosystem is just as motivated to find solutions, with billions of dollars in ad revenue at stake. // By Jane Weber Brubaker // Healthcare marketers have been scrambling to find ways to reclaim Read More
“In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding,” writes James A. Gardner. “Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Portability and Read More
// By James A. Gardner // In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Read More
// By Jane Weber Brubaker // Which would you prefer to be known as — a health system that makes things easy for consumers and can be trusted to safeguard their data? Or one that adds friction in the name of security, and puts personally identifiable information at risk? There are so many ways data, Read More
If you think it’s expensive and time-consuming to protect your healthcare organization’s data, you’re right. But just look at the cost of not having a solid security program and experiencing a healthcare breach. You needn’t look far. A breach can be financially devastating. It will ruin your reputation. It will call into question your organization’s Read More
// By Cheryl L. Serra // If you think it’s expensive and time-consuming to protect your healthcare organization’s data, you’re right. But just look at the cost of not having a solid security program and experiencing a healthcare breach. You needn’t look far. A breach can be financially devastating. It will ruin your reputation. It Read More