How Content Informs Digital Transformation
Hospital Websites Day 3 Session 1
Presented March 11, 2026 at 1:00 p.m. Eastern
Panelists:
- Heather Linder, VP, Brand and Growth Marketing, OU Health
- Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine
Moderated by:
- Ahava Leibtag, Founder and CEO, Aha Media Group
You’ll hear about:
- How content operations and governance set you up for AI tools like chatbots and generative search
- What it means to write for AI, not just for SEO — and how to do both
- Why healthcare organizations can’t afford to separate content from brand or digital product strategy
- How smart, structured content connects patient experience, access, and growth
- Why “digital transformation” must also be content transformation — and organizational transformation
