AI Agents and Workflow Optimization: From Idea to Impact
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented Thursday, December 11, 2025 at 1 p.m. Eastern
Panelists:
- Drew Marlatt, VP, Data Products & Technology, BPD
- Carrie Liken, Strategic Account Executive, Snowflake
Moderated by:
- Therese Lockemy, founder and CEO, Inner Path Digital
Join us to learn how healthcare marketers are:
- Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
- Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
- Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
- Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
- Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
- Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
- Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows
