From MarTech Sprawl to Strategy: How Atlantic Health and UNC Health Build a Connected Ecosystem

Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.

Building a Better Healthcare MarTech Ecosystem: How Healthcare Teams Move Beyond Stack Sprawl

// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.

The Future of Hospital Websites: Essential Strategies for Building Next-Generation Digital Experiences

In March 2026, eHealthcare Strategy & Trends hosted The Future of Hospital Websites, a virtual summit that explored the strategies, technologies, and governance models shaping the next generation of hospital and health system websites. In this new report, you’ll find key insights and actionable takeaways from every session of the summit.

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How an Iterative Website Strategy Helped The University of Kansas Health System Keep Pace with Growth

During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.

Why the University of Kansas Health System Chose Iteration Over a Full Site Redesign

// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.

From Digital Front Door to Digital Ecosystem: How Leading Health Systems Rethink the Hospital Website

Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.

Reimagining Hospital Websites: Many Doors, One Seamless Experience

// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.

An Incremental Approach to Web Development: How it Boosts Traffic and Saves Money

Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.

Getting Off the Roller-Coaster: How Lee Health Transformed Its Website Management Plan

// By Althea Fung // Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.