Building a Better Healthcare MarTech Ecosystem: How Healthcare Teams Move Beyond Stack Sprawl
Healthcare marketing leaders from UNC Health, Atlantic Health, and Unlock Health offer a roadmap for turning disconnected tools into a coordinated system that supports growth, patient engagement, and measurable results.
// By Therese Lockemy, MBA //
Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value.
The challenge isn’t acquiring more technology. It’s making existing tools work together.
That was the focus of a recent eHealthcare Strategy & Trends webinar, Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth. Panelists shared insights on coordinating patient communications, aligning marketing with IT and analytics, and connecting marketing investments to measurable business outcomes.
Left to right: Orla Seidel, director of CRM and digital marketing, Atlantic Health; Susie Magrogan, performance and demand gen manager, UNC Health; Lisa Bevere, senior director of digital strategy, Unlock Health; Jamie Mermelstein, vice president of digital experience, Unlock Health
“We’re really thinking about the idea of tools to a system,” says Jamie Mermelstein, vice president of digital experience at Unlock Health. “The ways in which we can leverage the power of a connected ecosystem is where an ideal stack really comes in.”
Read on to learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
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