Digital Marketing, Communications and Strategy for Healthcare Leaders

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

April 28, 2026

AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

Moderated by:

Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

June day-3-session2-Speakers

December 17, 2025

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Friday, December 12, 2025 at 1 p.m. Eastern

Panelists:

Victoria Davis, Group Account Director, BPD
Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
Pam Landis, VP, Digital Engagement, Hackensack Meridian

Join us to learn how healthcare leaders are:

Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
Measuring impact in ways that resonate with executive leadership and support ongoing investment

day-5-session-1 Speakers