ehealthcare strategy & trends

AI in Healthcare Marketing Week

AI Virtual Summit Webinar

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Register Now  »

Beyond Google: The Multi-Channel Playbook for Healthcare Marketers

Beyond Google eBook

A free white paper, published by Freshpaint

This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.

You’ll Learn How To:

  • Define what “multi-channel” actually means in healthcare
  • Build first-party data foundations that work in a post-cookie, HIPAA-constrained world
  • Make the case for multi-channel marketing strategies to stakeholders

Read Now  »