Collaboration: The New Gold Standard for Successful Healthcare Organizations

The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.

Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.

This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.

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Chris Boyer Explains the Potential of Capacity Marketing

Two years into the COVID-19 pandemic, hospitals around the country are learning how to deal with its lasting effects on hospital operations. Some health systems are developing a new marketing style to best match patient needs with available services. To learn more about this shift in marketing focus, we spoke with Chris Boyer, vice president Read More

Is Capacity Marketing the Next Step for Health Systems? Ask the Expert, with Chris Boyer, Vice President of Digital Strategy & Marketing Intelligence, Beth Israel Lahey Health

// By Jim Samuel // “What health systems have to do now is get a better understanding of their customers’ needs, where they’re seeking care, and start to market to them where there is the capacity for care,” says Boyer. Two years into the COVID-19 pandemic, hospitals around the country are learning how to deal Read More

How Nebraska Medicine Stepped Up Its Already-Robust Communications During COVID

Nebraska Medicine is a global leader in infectious diseases, and its experts have been in demand since the earliest days of the pandemic — locally, regionally, nationally, and internationally. Nebraska Medicine held the first U.S. COVID-19 press conference in January 2020, well before a global pandemic was declared by the World Health Organization. The following Read More

Nebraska Medicine Receives the Mark Gothberg eHealthcare Organizational Commitment Award

// By Jane Weber Brubaker // Nebraska Medicine is a global leader in infectious diseases, and its experts have been in demand since the earliest days of the pandemic — locally, regionally, nationally, and internationally. Nebraska Medicine held the first U.S. COVID-19 press conference in January 2020, well before a global pandemic was declared by Read More

Making Every Dollar Count When Budgets Are Limited

Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. “Consumers have a lot of options Read More

UConn Health Drives Service Line Volume in a Competitive Market with a Limited Budget

// By Jane Weber Brubaker //  Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. Read More

Leverage Your EHR To Boost Your Marketing Efforts

When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology platforms that could help them Read More

How Virtua Health Turned Its EHR into a Powerful Marketing Tool

// By Althea Fung // When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology Read More

Restarting Elective Procedures in an Orderly and Efficient Way

Hitting the pause button on elective procedures has resulted in deep financial losses across all U.S. health systems, and they now face immense pressure to recover financially, as quickly as possible. In Ohio, nonessential elective procedures stopped on March 18 and didn’t reopen until May 1. Even now, only elective procedures that do not require Read More

Real-Time Analytics Platform Helps University Hospitals Restart Elective Procedures

// By Jane Weber Brubaker // Hitting the pause button on elective procedures has resulted in deep financial losses across all U.S. health systems, and they now face immense pressure to recover financially, as quickly as possible. In Ohio, nonessential elective procedures stopped on March 18 and didn’t reopen until May 1. Even now, only Read More