Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Health Literacy
The AI-Powered Tool Making Health Communication More Patient-Friendly
The Institute for Healthcare Advancement leans on decades of health literacy expertise and generative AI to offer a tool that helps transform patient education into a driver of both equity and efficiency. Discover how this new health literacy platform works, who has access to it, and why human oversight is still needed.
AI-Powered Health Literacy: A New IHA Tool Offers a Competitive Advantage in Patient Communication
// By Althea Fung // The Institute for Healthcare Advancement leans on decades of health literacy expertise and generative AI to offer a tool that helps transform patient education into a driver of both equity and efficiency. Discover how this new health literacy platform works, who has access to it, and why human oversight is still needed.
Learn How Podcasts Can Be a Primary Content-Generation Tool
Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke the content-generation engine, especially for healthcare communications and marketing programs. “It all starts with a podcast,” says Bill Klaproth, director of marketing and production for DoctorPodcasting by RadioMD. Klaproth, who provides podcast services Read More
Podcasts: A Key to Content Creation
// By Wendy Stark Healy // Podcasts are a win-win. They provide great information to the community, engage potential patients, and help organizations market their services with versatile content that can be reused. Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke Read More
Health Literacy: How To Provide the Customer-Focused Online Experience Your Visitors Expect
“As many as 50 to 90 percent of adults struggle with health literacy,” states Stacy Robison, MPH, MCHES, president and co-founder of CommunicateHealth, Inc. “This is because medical information is very complex and full of jargon.” In addition, she points out that the stress of a patient’s healthcare journey further hinders that person’s ability to wade Read More
Health Literacy 101: Don’t Frustrate Your Site Visitors
// By Lisa D. Ellis // Remember the last time you booked airline tickets, reserved a hotel room, or shopped online? Whether it was last week or last year, chances are that you had an excellent customer service experience. That’s because most major brands today understand the importance of catering to their online visitors and Read More