The Next Three Years of Marketing Measurement: What Hospital Teams Must Do Now
ROI & Performance Marketing Week Day 5 Closing Keynote
Presented Sept, 18, 2026
Panelist:
- Ed Rafalski, Chief Strategy Officer, Denver Health
- Brian Gresh, VP, Chief Marketing & Communications Officer, Community Health Network
- Andy Haynes, VP, Demand Marketing, Ascension
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll learn:
- How senior executives view marketing’s role in driving growth in key performance indicators such as volume, access, margin, and brand trust.
- How to design a measurement approach that connects brand and performance, prioritizes outcomes, and resonates with finance and the CEO.
- How to navigate resourcing and capacity discussions with the C suite and protect your team from “do more with less” fatigue.
- How to report results in a way that builds confidence with system executives.
- What capabilities high performing health systems are investing in now to support accountable, outcome driven strategies over the next 1-3 years.
