The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture
Presented September 3, 2025
Your Presenters:
- Michael Kinkaid, Chief Product and Technology Officer, Reason One
- Laura Housholder, Digital Marketing Manager, Children’s Nebraska
- Martha van Berkel, co-founder and CEO, Schema App
- Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
- Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
Moderated by:
- Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
Join us as our panelists explore how you can:
- Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
- Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
- Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
- Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
- Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
- Create governance models that balance innovation with security, compliance, and the need for strategic oversight
