Innovation

Providence’s DexCare Platform Streamlines Access for Patients and Providers

Vaezy-Sara-Providence

Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.

Built from Inside Providence, DexCare Creates and Markets Platform to Improve Access

Gier-Jamie-DexCare

// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.

Healthcare Digital Transformation: 9 Key Elements for Success

Minutillo-Allison-Primacy

AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

6-key-drivers

// By Allison Minutillo // Academic Medical Centers (AMCs) merge knowledge and healing with innovation. In a complex digital ecosystem, transformation is essential. This article explores key drivers, universal challenges, and success elements crucial for healthy digital shifts. Discover how your digital project can become a catalyst for transformation within your organization.

Does Your Hospital or Health System Website Align with Your Brand?

Cyr-Matt-Primacy

When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More

Connecticut Children’s New Website Mirrors Its Reality

DiBona-Christina-CT-Childrens

When your website doesn’t reflect who you are today, it’s time for a change. // By Jane Weber Brubaker // Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She Read More

5 Ways to Measure Marketing Growth Beyond Tracking Pixels

Gross-Shawn-Primacy

Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s guidance, and evolving state Read More

5 Strategies for Measuring ROI and Growth: It’s Not Only About Tracking Pixels

// By Shawn Gross // Health system marketing is more than gathering marketing pixel data — it’s about creating measurable business growth that offers real value and builds long-term loyalty. Amid the turbulence of healthcare privacy reforms, marketers are caught up in a tug of war between adherence and effectiveness. While debates about tracking pixels, OCR’s Read More

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

Kishore Reddipeta-Stanford Medicine Children

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Stanford Medicine Children’s Health Receives Top Honor at 23rd Annual eHealthcare Leadership Awards Presentation

// By Susan Dubuque // The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at Read More

Year in Review: 5 Digital Healthcare Themes From 2022

2022 Year in Review

2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years of a global pandemic and returning to the continuous push for more digital transformation — is a fine line given budget constraints and resource limitations. But striking that balance is Read More

eHealthcare Strategy & Trends 2022 Year in Review

Danny-Fell-Square

// By Daniel Fell // Why now is a great time to review all the excellent content from this past year and use it in planning for the new year. 2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years Read More

AI Isn’t Taking Over – But It Will Be Transformative

Wellstar

When Dr. Hank Capps joined Wellstar in January 2021 as executive vice president and chief information and digital officer, Candice L. Saunders, president and CEO, said, “As both healthcare delivery and technology continue to evolve at a rapid pace, Wellstar is focused on how to accelerate and leverage the intersection of these two industries to Read More

Wellstar’s Chief Information and Digital Officer Weighs In on AI

Capps-Hank-Wellstar

// By Jane Weber Brubaker // Dr. Hank Capps doesn’t think AI is going to become your doctor, but it will be a part of the technology that will be part of your care in the future. When Dr. Hank Capps joined Wellstar in January 2021 as executive vice president and chief information and digital officer, Read More

Mayo Clinic Lends a Hand to Healthcare Startups

Mayo Clinic

Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Bank, investors are pouring billions Read More

Startups Get a Leg Up with Mayo Clinic Platform_Accelerate

Harnisch-Eric-Mayo

// By Althea Fung // Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Read More

Learn How One System Is Fighting COVID Via Digital Transformation

COVID-19 has disrupted American healthcare — killing more than half a million people, including more than 2,900 healthcare workers; challenging bed and equipment capacity; and canceling elective health services. But it also has sped up digital transformation of healthcare and brought to the forefront innovative approaches to how patients receive care. Providence, a Seattle-based 51-hospital Read More

Time for a Brand-New Model of Care Delivery?

Predictions for 2021 are still anyone’s guess, according to Paul Szablowski: “The coronavirus continues to rage, and many economists are forecasting slow economic growth.” Nonetheless, Szablowski, an independent consultant and former senior vice president of brand experience at Texas Health Resources, sees room for hope: “Amid the uncertainty, there is opportunity. “Healthcare and digital health Read More

Opportunity Amid Uncertainty: A Vision for Tomorrow

// By Paul Szablowski // Predictions for 2021 are still anyone’s guess. The coronavirus continues to rage, and many economists are forecasting slow economic growth. Bloomberg reported in mid-November that the increase in COVID-19 cases and resulting new restrictions “threaten to temper momentum for the economic recovery even amid positive news about a vaccine.” Amid Read More

New Technology Provides Real Solutions In Real Time

Unity Stoakes, co-founder, president, and managing partner of StartUp Health

The COVID-19 pandemic brought health system leaders a myriad of brand-new questions, and precious little time to find solutions. How can we effectively triage COVID-19 patients? How can we predict COVID-19’s impact on our health system going forward? How can we estimate our capacity for elective surgeries and other vital services when the time comes? Read More

Where Do We Go From Here? Community Ties Are Vital.

Jean Hitchcock, president of Hitchcock Marketing and Communications

If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. “A lot of healthcare providers have suffered from the loss of their leading roles in their communities,” says Jean Hitchcock, president of Hitchcock Marketing and Communications in Woodstock, Read More

Healthcare Marketing in a COVID-19 World: What Hospitals and Health Systems Should Know About Marketing During the COVID-19 Pandemic and Beyond

Jim-Samuel

// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More

SHSMD Connections 2019: Making Room for Innovation

Jeff Steblea, director of sales for Eruptr

// By Jared Johnson // It’s time to make more room for innovation in our marketing and strategy, according to participants at SHSMD Connections 2019. SHSMD Connections, the annual conference of the Society for Healthcare Strategy and Market Development, was held September 8-11 in Nashville, Tennessee. The conference included inspirational keynotes, 140+ solution providers, informative Read More