IU Health

Moving Toward Consumerism: One System’s Digital Journey

Jeremy Rogers, executive director, digital marketing and experience at Indiana University (IU) Health

Jeremy Rogers is executive director, digital marketing and experience at Indiana University (IU) Health. IU Health and Loyal, led by president Brian Gresh, are partnering on multiple initiatives that fall under the broad heading of consumerism. “We knew we had to put the customer at the center of all of our decision-making,” Rogers says. Rogers Read More

Indiana University Health’s Digital Journey Toward Consumerism

Brian Gresh, president of Loyal

// By Jane Weber Brubaker // Brian Gresh, president of Loyal, made an attention-grabbing statement during his presentation at HCIC 2019, Delivering on the Promise of an Empowered Digital Experience: “When it comes to healthcare, I don’t think there’s a single healthcare system out there that’s truly digital.” Coming from the person who is well Read More