Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.
In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.
The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.
This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.
Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.
// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.
With a massive digital rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. When Intermountain Health decided to embark on a rebrand, it was about more than finding a new logo design — it was about transforming into a brand that truly represents the organization’s core. “Although we have Read More
// By Melanie Graham // With a massive rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. Mona Baset, vice president of digital services at Intermountain, discusses how Intermountain’s data-driven approach to digital is paving the way for a better patient and caregiver experience. When Intermountain Health decided to Read More
// By Amy Houck // When creating a social media campaign, a few simple steps can optimize social media performance. Following the DRAGON Method will put healthcare marketers on the best track to success: Duplicate top-performing ads. Retarget website visitors. Actively test new copy and creatives. Get rid of poor-performing ads. Optimize and repeat. Never Read More
“More than ever, today’s consumers are conducting research online before making healthcare decisions,” says Andrew Rainey of Binary Fountain. “Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs.” Here’s an excerpt from Rainey’s new Read More
// By Andrew Rainey // More than ever, today’s consumers are conducting research online before making healthcare decisions. Organizations need to work harder — and smarter — to provide exceptional patient experiences reflected in their brand’s online reputation, to ensure that patients choose them for their healthcare needs. Unfortunately, the healthcare landscape has been turned Read More
Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More