Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape

Marketing success today is tied to protecting patient privacy. Can privacy management tools enable marketers to ramp up performance?

Ask the Expert, with Dave Twichell, Head of Marketing at Freshpaint, and Orinna Barton, Head of Product Marketing at Freshpaint

// By Jane Weber Brubaker //

Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. In the face of these challenges, marketing budgets are shrinking, but demand for measurable growth is not.

Dave Twichell, head of marketing at Freshpaint, and Orinna Barton, head of product marketing at Freshpaint

To help make sense of the landscape, we sat down with two industry thought leaders from Freshpaint, Dave Twichell, head of marketing, and Orinna Barton, head of product marketing. Freshpaint works closely with health systems navigating privacy requirements amid shifting digital tactics and growing performance expectations.

In this Q&A, Twichell and Barton discuss how privacy concerns continue to reshape the industry, and why marketers are under pressure to do more with less.

Read on to learn about strategic capabilities that organizations need to stay competitive.

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