Four Ways to Repurpose Your Content

February 12, 2024

Don’t forget the mountain of content you’ve already created. There’s precious metal in there, just waiting for some polish so it can sparkle once again.

// By Ahava Leibtag //

Leibtag-AhavaHospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably come out of your department every year.

But knowing these stats makes all your efforts and content production worth it:

  • 77 percent of health searches begin online.
  • 95 percent of patients say social media is the most effective way to reach.

How Strategic Repurposing Can Help Your Content Sparkle

Creating significant, strategic content for your audiences is exciting — and exhausting. And if your social media and content marketing are divided by arbitrary organizational charts, it’s even harder to squeeze every drop of ROI out of your content.

But you can achieve content greatness. Here are 4 approaches to content repurposing:

  1. Update existing content.
  2. Create connective tissue between content.
  3. Publish small and then stack.
  4. Plan for repurposing from the beginning.

Let’s examine each approach and how to use them effectively based on your organization and content strategy.

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