Better Design, Easier Access: How Digital Experience Shapes Care
Hospital Websites Day 2 Session 2
Presented March 10, 2026 at 2:30 p.m. Eastern
Panelists:
- Diane Hammons, Director of Digital Engagement, WG Content
- Ben Cash, CEO, Reason One
- Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
- Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare
Moderator:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
You’ll hear perspectives on:
- What teams really mean by “better design,” and what often gets overlooked
- Where patient effort, friction, and cognitive overload build across key journeys
- Where clarity and confidence break down, even when experiences look polished
- Where differentiation strengthens trust and improves the patient experience, not just the look and feel
- How AI and automation can reduce burden or introduce new uncertainty, and what it takes for improvements to hold up operationally
