The Front Door Is NOT Your Hospital’s Website: Why Reputation Management Matters

// By Jane Weber Brubaker // Hospitals and health systems think of their websites as the digital “front door” to their organizations, but before consumers get there, search engine results could steer them away to competitors with higher star ratings and more positive reviews. Reputation is everything. The sheer number of places consumers post information Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Mayo Clinic and Cleveland Clinic: Two Award-Winning Websites

Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions were the only two to garner Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

eHealthcare Leadership Awards: A Closeup Look at Two Platinum Winners

// By Jane Weber Brubaker // Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions Read More

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Shawn Gross, White Rhino

How To Create Engaging Physician Profiles That Get Results

“Patients turn to online doctor profiles to learn something meaningful about the person who’s going to be managing their health,” says Shawn Gross, Chief Digital Strategist, Healthcare Practice Lead for White Rhino in Lexington, Massachusetts. “But often these profiles are little more than an abbreviated resume: an academic history, professional credentials, and a headshot. They rarely convey Read More

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Shawn Gross, White Rhino

Reimagining the Online Doctor Profile

3 Strategies to Build Patient Trust and Drive More Online Appointments // By Shawn Gross // Patients turn to online doctor profiles to learn something meaningful about the person who’s going to be managing their health. But often these profiles are little more than an abbreviated resume: an academic history, professional credentials, and a headshot. Read More

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Matt Gove, chief consumer officer of Piedmont Healthcare

Starred Reviews Work for Amazon—and Piedmont Healthcare

The most influential source in selecting a physician may be a recommendation from a friend or family member, but it doesn’t stop there. “When you get a recommendation from someone you know, one of the first things you do is look online to find more information about that physician,” says Matt Gove, Chief Consumer Officer Read More

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Matt Gove, chief consumer officer of Piedmont Healthcare

At Piedmont Healthcare, the Most Powerful Marketing Tool Is the Voice of the Consumer

// By Jane Weber Brubaker // In 2014, Piedmont Healthcare was the second health system to go live with physician star ratings based on Press Ganey survey data. “The reason we did it was because there’s no more powerful voice in helping consumers understand the experience with a service or product than the voice of Read More

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5 Steps to 5 Stars: How to Get Great Online Patient Reviews

// Sponsored Post //

Nearly 77% of healthcare seekers begin their search for a provider using a search engine.

Your online reputation matters. Whether you ask for feedback or not, patients share their experience online—and their reviews heavily influence whether prospective patients choose you or a competitor.

If your healthcare organization’s reviews don’t match the quality of care you provide, you’re losing new admissions and walk-ins.

In fact, according to the Harvard Business Review, a difference of one “star” in the average rating can lead to a 5-9% difference in revenue.

As a marketing professional, one of the most important things you can do for your organization’s reputation is develop an online review generation and monitoring program.

Download this white paper to get 5 insider tips to develop a systematic approach with the power to:

  • Improve awareness in search, and how you look on social media and third-party review sites
     
  • Enhance patient experience and satisfaction
     
  • Grow admissions and revenue

Learn more or download now »

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Online Reputation in Healthcare Webinar Recording

Online Reputation in Healthcare [Webinar]

// Sponsored Post //

How to Improve Online Visibility and Ratings to Attract More Patients

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Sponsored by Reputation.com

Your Presenters:

  • Pascal Bensoussan, Chief Product Officer, Reputation.com
  • Steve Conlee, Marketing Consultant, American Family Care

Nearly every consumer decision starts with an online search—and there is no more important consumer decision than healthcare. In fact, nearly 80 percent of patients begin their search for a healthcare system online.

For better or worse, your reputation is prominently displayed across the digital realm for all to see. Star ratings and reviews play a critical role in how patients evaluate your organization, your practitioners and your standard of care.

It’s time to bring your online reputation in line with the standard of care you really provide. Whether you’re looking to grow a practice or drive new patients and referrals into a major hospital system, a well-managed online reputation is critical to your success.

View now »

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How To Improve Your Healthcare Facility’s Online Reputation

Sixty-six percent of respondents to Nielsen’s 2015 Global Trust in Advertising survey say they trust consumer opinions posted online. Reviews are the third-most-trusted source, after recommendations from friends and family (83 percent), and branded websites (70 percent). Yet Pew Research statistics indicate that only 3 to 4 percent of consumers write online reviews of treatments, hospitals, Read More

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Kindred Healthcare Dramatically Improves Its Online Reputation

// By Jane Weber Brubaker // The CEO of Kindred Hospital in Mansfield, Texas was concerned. A patient and the patient’s family member had previously committed to coming to the facility. “Then they went online, and they read the reviews, and they came back and told [the facility] that they were not coming any longer,” Read More

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