Digital Marketing, Communications and Strategy for Healthcare Leaders

AI Innovation of the Future: The Einstein Divide

December 17, 2025

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 12, 2025 at 2:30 p.m. Eastern

Panelists:

Sameer Sethi, SVP, Chief AI Officer, Hackensack Meridian Health
Jason Lesandrini, Assistant Vice President of Ethics, Wellstar Health System
Stephanie Wierwille, EVP, Strategy & Innovation, BPD
Edward Marx, Chief Executive Officer, Marx Advisory

Moderated by:

You’ll Learn:

day-5-closing-keynote Speakers

December 17, 2025

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Friday, December 12, 2025 at 1 p.m. Eastern

Panelists:

Victoria Davis, Group Account Director, BPD
Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
Pam Landis, VP, Digital Engagement, Hackensack Meridian

Join us to learn how healthcare leaders are:

Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
Measuring impact in ways that resonate with executive leadership and support ongoing investment

day-5-session-1 Speakers

December 17, 2025

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 1 p.m. Eastern

Panelists:

Moderated by:

Join us to learn how healthcare leaders are:

Translating enterprise goals into AI-informed content roadmaps that prioritize the right topics, audiences, and formats.
Using generative AI to support audience research, content ideation, and first drafts, while preserving a strong editorial point of view.
Establishing content standards, style guides, and prompts that help AI produce outputs aligned with brand, clinical, and accessibility requirements.
Optimizing existing content for AI-driven search and summarization so that trusted information is more likely to surface in AI answers and recommendation engines.
Integrating human review, legal/compliance sign-off, and fact-checking into AI-assisted workflows without overwhelming teams.
Upskilling writers, strategists, and digital teams to use AI tools confidently — including how to spot hallucinations, bias, and gaps
Defining KPIs and feedback loops that show where AI is helping content perform better, and where traditional approaches are still the better choice

day-2-session-1 Speakers

April 30, 2025

A free white paper, published by Leadsquared

Download this eBook to learn:

Where is time slipping away in healthcare operations?
Identify the most common time traps—from slow scheduling to administrative overload—and learn where small inefficiencies create big delays.
How do operational delays affect patient satisfaction?
See how response times, follow-ups, and workflow inefficiencies directly impact patient experience, engagement, and even retention.
What practical steps can streamline workflows and improve care?
Get proven strategies to reduce manual work, automate repetitive tasks, and create a more efficient system that allows teams to focus on patients—not paperwork.