Ours Privacy

How Marketers Track the Patient Journey Without Compromising Compliance

Jonathan Papp WelbeHealth

// By Kyle Hardner // Compliance regulations make digital ad tracking more difficult, but not impossible. Leaders from Ours Privacy and WelbeHealth explore recent research and offer practical use cases for healthcare marketers. Learn how marketers reach the right audience without compromising on compliance.

Proving the ROI of Healthcare Marketing & Advertising

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI.

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.

The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Register Now  »

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Presented July 15, 2026

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Your Presenters:

  • Jessica Holton, CEO and Co-Founder, Ours Privacy
  • Jonathan Papp, Senior Director of Marketing, WelbeHealth

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

  • What marketers are saying about the gap between compliance confidence and actual capabilities.
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
  • How one health company navigated the post-OCR environment and rebuilt its martech stack.
  • Practical next steps for moving from a patchwork of tools to a more unified approach.
  • The future of marketing compliance in the era of AI.

Holton-Papp Speakers

Watch Now  »

Healthcare Marketing Compliance Trends 2026

OursPrivacy eHealthcare 2026 Marketing Compliance Survey Report box

A free white paper, published by Ours Privacy

What 100+ healthcare marketers reveal about privacy, performance, and growth

You’ll learn:
  • How marketers are balancing HIPAA compliance with campaign performance
  • Why rising costs and limited tracking are impacting ROI
  • Where martech stacks are breaking down and what’s replacing them

Download Now  »