Patient Experience

Why You Should Have a Customer Effort Strategy

Hopkins-Diane-squared

// By Diane S. Hopkins //  Ease should be part of the definition of an exceptional experience in any business but for those who are ill or injured, making their journey as easy as possible is part of exceptional caring. When you are designing customer solutions, is ease of use your numberone priority? Healthcare providers Read More

COVID Accelerates Digital-First Strategy at Two Systems

Morgan Griffith

Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More

The Digital Team’s Important Role in COVID-19 Vaccinations

Zain Ismail, Henry Ford Health System

Ask the Expert, with Zain Ismail, Principal Transformation Consultant, Strategy and Digital Health, Henry Ford Health System // By Jared Johnson //  This chapter of the pandemic is the time for nonclinical teams to shine, according to Zain Ismail, principal transformation consultant for the Henry Ford Health System. In particular, digital marketing and communications teams Read More

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