Prompt Engineering

AI Intensive in December Sets the Stage for 2026

Val Lopez

// By Jane Weber Brubaker // Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.

What Is a Custom GPT, and Why Would You Need One?

jane-brubaker

// By Jane Weber Brubaker // People create custom GPTs to do everything from plan weekly meals to teach them a new language. How can custom GPTs help healthcare marketers? In our Q&A with Diane Hammons, we explore why you might choose to build a custom GPT, how to create one, and some healthcare-specific use cases.