Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the risk/reward equation of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically as it relates to patient engagement.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help identify and target specific patient populations effectively.
• How AI can customize content and recommendations for patients.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

Register Now »

New Free Case Study: HRA Drives Significant Encounter Revenue

You’ll learn: 

• Campaign details
• Key outreach tactics that achieved these results
• Conversion rates, from HRA completion to encounter, within 14 days, 6 months, and 4 years.
• Additional metrics — including new patient percentage, ROI, and payments!

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