Storytelling

How OSU Wexner Used In-House Talent to Create a Winning Super Bowl Ad

OSU Wexner Medical Center Logo

// By Althea Fung // When pandemic restrictions on vendors meant an outside media team couldn’t come on campus, The Ohio State Wexner Medical Center tapped the talents of its own in-house team to produce a high-profile TV spot — and that was just the beginning. For most, Super Bowl 2021 was a throwdown between Read More

What Are the Benefits of Doing a Website Content Audit?

Dietz-Jeremy-Coffey-Comms

// By Jane Weber Brubaker // “Ask the Expert” with Jeremy Dietz, Executive Digital Editor at Coffey Communications A website can be like a snowball, picking up more and more content as time goes on. Or it can be like your basement, a convenient place to store things that you’re not sure what to do Read More