Target Marketing

How Healthcare Marketers Can Balance Privacy Regulations and Personalization

// By Erin Killion // Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.

Discover How Leading Health Systems Use Integrated Marketing to Grow Service Lines

Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

Award-Winning Integrated Marketing Campaigns to Support Product Line Marketing: Part 2

Heashot-Gerry-Okeefe-UChicago-Medicine

// By Susan Dubuque // Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

AI Investment Paid Off for Virtua Health When Pandemic Hit

When New Jersey’s Virtua Health decided to add customer relationship management (CRM), artificial intelligence (AI), and predictive analytics to its technology toolkit in 2018, the marketing team knew the addition would significantly impact the organization’s ability to interact with the community and reach targeted audiences with specific messages. “We started our journey about four years Read More

Even Artificial Intelligence Could Not Predict What Was to Come

// By Jim Samuel // Learn how a South Jersey health system’s 2018 decision to adopt artificial intelligence and predictive analytics paid off during the COVID-19 pandemic and its aftermath. When South Jersey’s Virtua Health decided to add customer relationship management (CRM), artificial intelligence (AI), and predictive analytics to its technology toolkit in 2018, the Read More